Privacy Policy

Privacy Policy for octane.software

Effective date: November 1, 2026
Last updated: November 1, 2026

This Privacy Policy explains how DynamiX Web Design, LLC ("DynamiX," "we," "us," or "our") collects, uses, discloses, and protects personal information when you visit octane.software (the "Website"), the marketing website for Octane, the website platform built by DynamiX. It also explains the choices and rights you have. Our contact details are in Section 17.

This policy covers the Website only. It does not cover the logged-in Octane platform or the websites our clients run on Octane. See Section 15.

Summary

• What we collect: the details you type into our forms (such as your name, company, email, phone number, and website address) and information about your visit, collected through cookies, pixels, and similar tools.
• How we use it: to respond to you, schedule demos and site reviews, market Octane, understand how the Website is used, and keep it secure.
• Analytics and advertising: we use Google Analytics to measure the Website, and the LinkedIn Insight Tag to measure and target our LinkedIn ads. We may also use Google Analytics advertising features for remarketing and ad measurement (Section 2). We may also use services that identify the businesses and professionals who visit (Section 3).
• Selling and sharing: we do not sell personal information for money, but some of these tools may count as "selling" or "sharing" under state laws. You can opt out (Section 7).
• Text messages: we only text you if you opt in, and we never share mobile numbers or text opt-in data with third parties for their marketing (Section 8).
• Your rights: you can ask to access, correct, or delete your information, or opt out, by emailing privacy@octane.software or calling (800) 203-8139.

1. Information We Collect

Information you give us

We collect the information you choose to submit through forms on the Website, by email, or by phone. Depending on the form, this includes:

• Octane demo requests: your name, email address, phone number, website address, and anything you tell us in the message field.
• Site review requests: your name, company or organization, email address, website address, and anything you tell us in the message field.

Form submissions are stored in the Octane platform and emailed to our sales team. We may also store this information in our customer relationship management system.
- Business dealings: if you or your company becomes a client or partner, we collect business contact details, contract and billing information, and our communications with you. Payment card and bank details are entered directly with our payment processor, Stripe, and are not stored by DynamiX.

Please do not send us sensitive information, such as Social Security numbers, financial account numbers, health information, or government ID numbers, through the Website.

Information we collect automatically

When you visit the Website, our systems, our service providers, and our analytics and advertising partners automatically receive certain technical information, including:

• IP address and the approximate location derived from it, browser type, device type, operating system, and language settings
• cookie identifiers, pixel identifiers, and similar online identifiers
• the pages you visit, how long you stay, how far you scroll, the links and buttons you click (including phone and email links), whether you start or submit a form, the date and time of your visit, and the address of the site that referred you
• campaign information contained in the link you used to reach us, such as UTM parameters and ad click identifiers
• security and anti-spam signals generated when you load or submit a form
• aggregate performance measurements, such as page load times

We do not intentionally send the contents of form fields, such as your name or email, to analytics or advertising partners.

Information from other sources

We may receive information about you from publicly available sources (such as company websites and professional networking profiles), from referral partners, from people who introduce you to us, from advertising platforms (such as reports on how our ads performed), and, if we use them, from the visitor identification and enrichment services described in Section 3.

2. Cookies, Pixels, and Similar Technologies

The Website uses the following cookies, pixels, and similar technologies. Durations are approximate and may be shortened by your browser.

The LinkedIn Insight Tag

We use the LinkedIn Insight Tag, provided by LinkedIn Corporation, on every page of the Website. When you load a page, the tag sends LinkedIn information about your visit, including your IP address, browser and device information, the page you viewed, the referring page, a timestamp, and LinkedIn cookie identifiers. If you are signed in to LinkedIn or have LinkedIn cookies in your browser, LinkedIn can connect your visit to your LinkedIn account. We use the tag to measure how our LinkedIn ads perform, to see aggregate and de-identified information about the companies, industries, and job titles of our visitors, and to show our ads on LinkedIn to people who have visited the Website (retargeting) or who resemble our visitors. LinkedIn does not give us the names of individual visitors through the Insight Tag. LinkedIn also uses this information under its own privacy policy. Some state laws treat this as "sharing" personal information or "targeted advertising." You can opt out as described in Section 7.

This section is the full description of our use of the LinkedIn Insight Tag. Other sections of this policy refer back to it.

Google Analytics advertising features

We may enable Google Signals in Google Analytics and link Google Analytics with Google Ads. When these features are enabled, Google can associate visits to the Website with the Google accounts of signed-in users who have allowed ads personalization, and we can use Google Analytics data to build remarketing audiences, show our ads on Google services to people who have visited the Website, and measure how our Google ads perform. Google may set additional advertising cookies for these purposes and uses this information under its own privacy policy. Some state laws treat this as "sharing" personal information or "targeted advertising." You can limit it through Google's ad settings, the Google Analytics opt-out browser add-on, or by contacting us, as described in Section 7.

Before we add advertising tools beyond those described in this section, such as the Meta Pixel, we will ask for your consent or offer an opt-out, as the law requires, and we will update this policy.

You can block or delete cookies through your browser settings. Blocking strictly necessary cookies may prevent forms from working.

3. Visitor Identification and Enrichment Services

We may use third-party services, such as website visitor identification services and business contact enrichment services, to learn which businesses and professionals visit the Website. These services may place their own cookies or scripts on the Website and collect your IP address, device and browser information, cookie identifiers, and the pages you view. They may then combine that information with data they hold or obtain from others, such as professional networking profiles and business contact databases, to identify you and provide us with information such as your name, job title, employer, professional profile link, business email address, and business location.

If we use these services, we may use the resulting information to contact you by email, phone, or professional networks about Octane and DynamiX services, and to add you to our customer relationship management system. These providers may also use information collected on the Website to improve their own data sets, as described in their own privacy policies.

Some state privacy laws may treat this as a "sale" or "sharing" of personal information. You can opt out as described in Section 7, and you can ask us to stop contacting you at any time. Before we begin using a visitor identification service, we will update this policy to name the provider, link to its opt-out page, and add its cookies to the table in Section 2.

4. Service Providers, Analytics, and Advertising Partners

Service providers

We use the following service providers. Each processes personal information on our behalf and under contracts or terms that limit how it may use that information:

• Cloudflare, Inc.: content delivery, security, privacy-focused web analytics, and the cdnjs code library service
• Amazon Web Services, Inc.: hosting and storage for the Octane platform and its content delivery network
• Google LLC: Google Workspace for email and documents, and Google Fonts, which delivers the typefaces the Website uses and receives your IP address when you load a page
• HubSpot, Inc.: customer relationship management and email marketing
• Intuition Machines, Inc. (hCaptcha): form spam protection
• Mux, Inc.: streaming of background and embedded videos
• Stripe, Inc.: payment processing for client invoices

Analytics partners

• Google LLC (Google Analytics and Google Tag Manager): Google Analytics measures how visitors use the Website, using the cookies listed in Section 2. We may also use its advertising features, described in Section 2. You can install the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout.
• Cloudflare Web Analytics: measures aggregate traffic and performance without cookies.

Advertising partners

Our current advertising partner is LinkedIn Corporation, through the LinkedIn Insight Tag described in Section 2. We may also use the Google Analytics advertising features described in Section 2, and in the future we may work with other advertising partners, such as Meta Platforms, Inc. If we do, those partners may place pixels, tags, or cookies on the Website, and we may create Custom Audiences or Matched Audiences by uploading contact information, such as email addresses, in hashed (coded) form so that a platform can match it to its own users without receiving it in readable form. We do not currently upload contact lists to any advertising platform. We will update this policy, and ask for your consent or offer an opt-out as the law requires, before we start.

Links

The Website links to dynamix.site and to DynamiX on LinkedIn. These are plain links. If you follow one, that website's privacy policy applies.

5. How We Use Information

We use personal information to:

• respond to your inquiry, schedule demos, and prepare site reviews and proposals
• call or email you about your request
• send marketing emails where the law allows it, always with a way to unsubscribe
• send text messages, but only if you opted in to receive them (see Section 8)
• provide, bill for, and support our services for clients
• understand how visitors use the Website and which marketing channels bring us inquiries, and measure how our ads perform
• show our ads to people who have visited the Website or who resemble our visitors (see Section 2), subject to your right to opt out
• if we use the services described in Section 3, identify business visitors and contact them about our services, subject to your right to opt out
• operate, secure, and improve the Website, and prevent spam, fraud, and abuse
• comply with law, enforce our agreements, and protect our rights and the rights of others

6. How We Disclose Information

We disclose personal information only as follows:

• Service providers and analytics partners listed in Section 4, under contracts or terms that limit their use of the information
• Advertising partners, through the LinkedIn Insight Tag and, if we enable them, the Google Analytics advertising features, both described in Section 2
• Visitor identification and enrichment services, if we use them, as described in Section 3
• Professional advisers, such as lawyers, accountants, and insurers, under duties of confidentiality
• Legal and safety reasons, when we believe disclosure is required by law, subpoena, or court order, or is needed to protect the rights, property, or safety of DynamiX, our clients, or others
• Business transfers, in connection with a merger, acquisition, financing, or sale of all or part of our business, in which case the information remains subject to the promises in this policy
• With your direction or consent

Selling and sharing personal information

DynamiX does not sell personal information for money. Our use of the LinkedIn Insight Tag, and of the Google Analytics advertising features if we enable them, both described in Section 2, may be treated as "sharing" personal information or "targeted advertising" under some state privacy laws. If we use the visitor identification and enrichment services described in Section 3, that use may be treated as a "sale" or "sharing" of personal information under some state privacy laws. You can opt out as described in Section 7. We do not knowingly sell or share the personal information of anyone under 16.

7. Your Privacy Choices

Opting out of sale, sharing, and targeted advertising

You can ask us to opt you out of the sale or sharing of your personal information, of targeted advertising, and of visitor identification by emailing privacy@octane.software with the subject line "Opt Out" or by calling (800) 203-8139. We will process your request as the law requires. This includes excluding your contact information from any contact list we upload to advertising platforms, asking any visitor identification provider we use to suppress you where its service allows, and not using identification data about you for sales outreach.

Because the LinkedIn Insight Tag and similar tools work through your browser, the most direct way to limit how your visit is used for advertising is through these industry and platform tools:

• LinkedIn advertising settings: www.linkedin.com/psettings/advertising
• LinkedIn guest controls (if you are not signed in to LinkedIn): www.linkedin.com/psettings/guest-controls
• Digital Advertising Alliance: optout.aboutads.info
• Network Advertising Initiative: optout.networkadvertising.org
• Google Ads Settings: adssettings.google.com
• Google Analytics opt-out browser add-on: tools.google.com/dlpage/gaoptout
• Meta (Facebook and Instagram) ad preferences: www.facebook.com/adpreferences

These tools are run by third parties and work per browser or per account. If you clear your cookies or switch browsers or devices, you may need to set your choices again. You can also block third-party cookies in your browser settings. Opting out does not mean you will stop seeing ads. It means the ads you see will be less tailored to your interests.

Global Privacy Control and Do Not Track

Global Privacy Control (GPC). We are working to honor browser privacy signals such as GPC. Where required by law, we will treat a GPC signal as a request to opt out of the sale or sharing of personal information and of targeted advertising for that browser.

Do Not Track. There is no common industry standard for responding to browser "Do Not Track" signals, so the Website does not currently change its behavior in response to them.

Other choices

• Marketing emails: use the unsubscribe link in any marketing email, or contact us.
• Text messages: reply STOP to any text message from us.
• Cookies: use your browser settings to block or delete cookies.
• Phone calls and sales outreach: you can ask us at any time to stop calling or contacting you, and we will honor your request.

8. Text Messages (SMS)

Some forms ask for a phone number so we can respond to your request. Providing a phone number does not sign you up for text messages, and we will not send you marketing text messages unless you opt in.

If you opt in to receive text messages from DynamiX, the following terms apply:

• Consent: by opting in, you agree to receive recurring text messages from DynamiX at the mobile number you provide, which may include messages sent using automated technology. Consent to receive text messages is not a condition of any purchase.
• Frequency: message frequency varies.
• Cost: Msg and data rates may apply.
• Opt out: reply STOP to any message to stop receiving texts. We will send one message confirming your opt-out, and then no further texts unless you opt in again.
• Help: reply HELP for help, or contact us at privacy@octane.software or (800) 203-8139.
• Carriers: mobile carriers are not liable for delayed or undelivered messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. This does not prevent us from using service providers, such as messaging platforms, that send messages on our behalf, and the mobile numbers and SMS opt-in data you provide are excluded from any contact list we upload to advertising platforms or share with visitor identification services.

9. Email Marketing

We send marketing emails to business contacts where the law permits, including people who asked about Octane. Every marketing email includes our postal address and an unsubscribe link, as required by the federal CAN-SPAM Act. You can unsubscribe at any time through that link or by contacting us. We honor opt-out requests promptly and within the time the law requires. Even after you unsubscribe, we may still send you transactional or relationship messages, such as replies to your inquiry, invoices, or service notices.

10. How Long We Keep Information

We keep personal information only as long as needed for the purposes described in this policy, unless a longer period is required or allowed by law:

• Inquiries and prospects that do not become clients, including any visitor identification data: up to 3 years after our last contact with you
• Client and partner records, including contracts and billing records: up to 7 years after the relationship ends, to meet tax, accounting, and legal requirements
• Marketing preferences, opt-out requests, and unsubscribe requests: as long as needed to honor them
• Cookies and pixels: for the durations listed in the table in Section 2
• Google Analytics event data: 14 months
• Security and server logs held by our providers: according to those providers' retention schedules, which are generally short

When information is no longer needed, we delete it or de-identify it. We may keep information longer if needed to resolve a dispute, comply with a legal hold, or meet another legal obligation.

11. How We Protect Information

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. These include encryption in transit (HTTPS), access controls and multi-factor authentication on the systems that hold your information, spam and bot protection on our forms, and contracts with our service providers that require them to protect the information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If a data breach affects your personal information, we will notify you as required by applicable law, including the Georgia Personal Identity Protection Act.

12. Children's Privacy

The Website is intended for businesses and adults. It is not directed to children under 13, and we do not knowingly collect personal information from children under 13, consistent with the Children's Online Privacy Protection Act (COPPA). If you believe a child has given us personal information, contact us and we will delete it.

13. Your State Privacy Rights

Several U.S. states, including California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia, have comprehensive consumer privacy laws. Additional state laws take effect in 2027 and later. These laws generally apply to businesses that meet thresholds based on annual revenue or on the number of state residents whose information they process. Georgia does not currently have a comprehensive consumer privacy law.

Based on our size and the limited amount of personal information we process, DynamiX may not be subject to some or all of these laws. We nonetheless want to treat everyone fairly, so we will honor the following requests from any U.S. resident, to the extent required by law where a law applies to us and otherwise as a matter of good practice where reasonable:

• Know and access: ask what personal information we hold about you, the categories of sources, the purposes for using it, and the categories of third parties we disclose it to, and obtain a copy
• Correct: ask us to correct inaccurate personal information
• Delete: ask us to delete personal information we collected from you or obtained about you
• Portability: receive your information in a portable format
• Opt out: opt out of the sale or sharing of personal information and of targeted advertising, using the methods in Section 7. We do not use personal information for profiling that produces legal or similarly significant effects.
• Limit use of sensitive information: we do not use sensitive personal information for purposes that would trigger this right
• Non-discrimination: we will not discriminate or retaliate against you for exercising a privacy right

California notice at collection

In the past 12 months, we have collected the following categories of personal information, as defined by the California Consumer Privacy Act: identifiers (name, email address, phone number, IP address, cookie and pixel identifiers); professional or employment-related information (company, organization, and, if we use the services in Section 3, job title and professional profile); commercial information (records of services requested or purchased); internet or other electronic network activity (pages visited, clicks, scrolling, form activity, referral and campaign data); geolocation data (approximate location derived from IP address); and inferences about your interest in our services. We collect this information from you, automatically from your device, and from the other sources described in Section 1. We use it for the business purposes in Section 5 and disclose it to the categories of recipients in Section 6. Identifiers and internet activity information collected through the LinkedIn Insight Tag (Section 2) may be shared with LinkedIn for targeted advertising, and, if we enable the Google Analytics advertising features (Section 2), with Google. If we use the services in Section 3, identifiers, internet activity, and professional information may be sold or shared with those providers. You may opt out as described in Section 7. We do not sell personal information for money. We retain personal information for the periods in Section 10.

How to make a request

Email us at privacy@octane.software or call (800) 203-8139. We will need to verify your identity for requests to know, access, correct, or delete, usually by matching information you give us with information we already hold. Opt-out requests do not require verification. You may use an authorized agent, who must provide proof of your signed permission, and we may still ask you to verify your identity directly. We will respond within 45 days, or within the time the applicable law requires. If we decline your request, we will explain why. Where a state law gives you the right to appeal our decision, you may do so by replying to our decision with the subject line "Privacy Appeal," and we will respond within the time that law requires. If your appeal is denied, you may contact your state attorney general.

Nevada residents

We do not sell covered information for monetary consideration as defined by Nevada law. You may still submit a request to opt out of any future sale by emailing privacy@octane.software.

California "Shine the Light"

We do not disclose personal information to third parties for their own direct marketing purposes.

14. Visitors From Outside the United States

DynamiX is based in the United States, and the Website is intended for businesses in the United States. If you visit from the European Economic Area, the United Kingdom, or Switzerland, the following applies to you in addition to the rest of this policy, to the extent those laws apply to our processing of your information.

Controller. DynamiX Web Design, LLC is the controller of personal information collected through the Website. Contact details are in Section 17.

Legal bases. We process your information to respond to your request and take steps before entering into a contract with you; for our legitimate interests in running, securing, measuring, and marketing our business, which we balance against your rights; with your consent, where the law requires consent; and to comply with legal obligations.

Your rights. Subject to applicable law, you may request access to, correction of, or deletion of your personal information; restrict or object to its processing, including at any time to direct marketing; request portability; and withdraw consent at any time without affecting earlier processing. You may also complain to your local data protection authority. To make a request, use the contact details in Section 17.

International transfers. Your information will be transferred to and processed in the United States, which may not provide the same level of data protection as your home country. Where required, we use Standard Contractual Clauses approved by the European Commission or other appropriate safeguards for these transfers.

15. The Octane Platform and Client Websites

This policy covers the octane.software marketing website only. Use of the logged-in Octane platform by our clients and their users is governed by our contracts with those clients. When a visitor uses a website that a client runs on Octane, that client decides what information its website collects and how it is used, and the client's own privacy policy applies. DynamiX processes that information only on the client's behalf and under the client's instructions, as a "service provider" or "processor." If you contact us about a client's website, we will forward your request to the client or direct you to them.

16. Changes to This Policy

We may update this policy from time to time. When we do, we will post the updated version on this page and change the "Last updated" date above. If we make a material change, we will give more prominent notice, such as a notice on the Website or an email to people whose information we hold, before the change takes effect.

17. Who We Are and How to Contact Us

DynamiX Web Design, LLC is a website design and development company based in Kennesaw, Georgia. Octane is a DynamiX product. If you have a question about this policy or want to exercise a privacy right, contact us:

DynamiX Web Design, LLC
1000 Cobb Place Blvd NW STE 200
Kennesaw, GA 30144-3684
United States

Phone (toll free): (800) 203-8139
Email: privacy@octane.software