Removing Barriers To Success & Helping Customers See You As THE Fit
Hi, I'm Jeff Jahn
Today I'm going to cover 6 critical items for creating online success.
Good Hygiene
Good Hygiene
Consistent Branding
Consistent Branding
Make The Important Important
Make The Important Important
Leverage Engaging Visuals
Leverage Engaging Visuals
Create A Storytelling Experience
Create A Storytelling Experience
Bonus, CTAs
Bonus, CTAs
Good Hygiene
Quality code that is fast, free of errors and reliable helps your site be found and engaged with, and reduces the likelihood of a "silent tax" (higher $ per engagement)
Consistent Branding
The site should feel like your media campaigns, your buildings, your vehicles and the way you tell your story. Brand cohesion ensures success
Make The Important Important
Don't try to show off everything right away, focus on what you want a customer to engage with!
Interesting and Engaging Visuals
Visitors are in passive observer mode when visiting a site, convert them to active participants!
Storytelling Experience
No one wants to be sold. But everyone loves a good story!
bonus: CALLS TO ACTION
Asking for the conversion seems obvious, but many sites miss it. Best to focus on a "date me, marry me" strategy to drive visitors forward.
