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Jeff Jahn standing next to a large green statue

Hi, I'm
Jeff Jahn

Today I'm going to cover 6 critical items for creating online success.

a hand holding a cell phone

Good Hygiene

a red and white can of soda

Consistent Branding

a hand holding a camera

Make The Important Important

a close-up of a metal pipe with water running down it

Leverage Engaging Visuals

a person reading a book

Create A Storytelling Experience

a gold trophy on a black stand

Bonus, CTAs

a red and white can of soda

a hand holding a camera

Good Hygiene

Quality code that is fast, free of errors and reliable helps your site be found and engaged with, and reduces the likelihood of a "silent tax" (higher $ per engagement)

Consistent Branding

The site should feel like your media campaigns, your buildings, your vehicles and the way you tell your story. Brand cohesion ensures success

Make The Important Important

Don't try to show off everything right away, focus on what you want a customer to engage with!

Interesting and Engaging Visuals

Visitors are in passive observer mode when visiting a site, convert them to active participants!

Storytelling Experience

No one wants to be sold. But everyone loves a good story!

bonus:
CALLS TO ACTION

Asking for the conversion seems obvious, but many sites miss it. Best to focus on a "date me, marry me" strategy to drive visitors forward.

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