Digital Greatness
Hi, I'm Jeff.
It's not your imagination.
The pace of change is increasing
EXPONENTIALLY
This is because...
Technology evolves exponentially, while
Organizations evolve logarithmically.
The disparity between these two paces of change are the cause of your team's general dread and anxiety.
So what's the fix?
Today I'm going to show you both how to take advantage of the latest tech, where it can make a real impact...
As well as show where you can ignore technology completely in favor of
FANTASTIC
STORYTELLING
Tell a story. Make it true. Make it compelling. And make it relevant.
- Rand Fishkin
Let's look @ some examples
First Up, Stanley Steemer
What's wrong with this site?
Now Let's Look @ Zerorez
In order to succeed, your site must...
Resonate with your audience
Present you as the best solution
Make it easy to move forward
Let's look at some sites together
This site outperforms the parent brand which is longer established and offers more services
Regardless of your business,
Engagement is key.
Great sites create a sense of momentum to keep attention
Great sites encourage a visitor’s mind to engage
Have a complex concept?
Visualize it.
We can only succeed online if customers resonate with our business.
Smart Businesses Use Their Website In-Person, Too.
Showing off what sets you apart may feel slimy, but it's essential
But What If You Don't Have Big Measurables?
You Can Leverage Market Data To Prove Your Point
Let's Tie It All Together Now.
If you take away one thing from today, let it be this:
Your brain is a cognitive miser
Just as a miser seeks to avoid spending money, the human mind often seeks to avoid spending computational effort.
Success comes when a visitor transitions from passive observer to
active participant
A great way to accomplish this is to treat the website as an extension of you.
Here are the best ways to do that
A note on SEO
It's much easier to double your business by doubling your conversion rate than by doubling your traffic.
- Jeff Eisenberg