icon

Unlocking Greatness:

Leveraging AI Tools Effectively in Your Practice 

Jeff Jahn standing next to a large green statue

Hi, I'm
Jeff Jahn

Please consider this a more interactive experience than you may be used to. Ask questions, challenge, have fun!

Based on today's audience, I am going to focus on a few key areas

The rapidly expanding pace of technology and what it means

Applications for AI technology in your businesses

Tools to drive your team forward

AI's impact and making the most of it

a telephone on a table
a man in a suit yelling
a group of mushrooms
a person using a laptop

It took the telephone 75 years to reach 50 million users

Facebook reached 50 million users in
1 year

Pokémon Go reached 50 million users in
19 days

ChatGPT reached 100 million users in two months after launch

This makes it the fastest-growing consumer application in history

(I'm not counting Threads, its active user count is down 70%!)

It's not your imagination.
The pace of change is increasing
EXPONENTIALLY




This is because...

Technology evolves exponentially, while
Organizations evolve logarithmically.

diagram, timeline

The disparity between these two paces of change are the cause of your team's general dread and anxiety.

AI has surpassed humans at a number of tasks and the rate at which humans are being surpassed at new tasks is increasing

TIME

a view of the earth from space

Today I'm going to show you both how to take advantage of the latest tech, where it can make a real impact...

As well as show where you the current state of things means something is currently

JUST HYPE

By far, the greatest danger of Artificial Intelligence is that people conclude too early that they understand it.

- Eliezer Yudkowsky

a room with shelves and a bookcase

First Up,
Conversational AI

I’m starting here because it’s the most hyped at the moment, and an area with a lot of novelty that sometimes gets in the way of finding actual utility.

a screen shot of a phone
a high angle view of a building
a person smiling for the camera
graphical user interface, application
a close-up of a window

So what are the important utility factors in text-based AI?

a screen shot of a phone

Business Communication

AI tools such as GPT4 can dramatically improve time to response and quality of e-mails -- as long as these are seen as drafting shortcuts and not replacements for common sense and attention.

a high angle view of a building

Content Generation

In our software, which you are seeing now for this presentation we have our own AI technology, which is trained on the company website and designed to let our clients rapidly iterate and improve their content on new pages and fill out current ones.

a person smiling for the camera

Story/Persona Review

We leverage AI to review any page of our websites, providing feedback on the caliber of the content, centered around multiple perspectives and trained on what we have seen over 18 years creates the best success for customers. Soon, it will also be able to suggest additional layouts that will help the page convert better.
graphical user interface, application

Photography Descriptions

We currently leverage AI to review all images added to our software and automatically apply a description of what the image contains.

a close-up of a window

Customer Support & Chatbots

So much of the initial, low-level support required by a business can be handled via AI bots, and the ones that can't are often better handed off by AI-interfaces that have gleaned substantial conversational information from the customer or prospect.

a close up of a green leaf

Let's dive into the tools

ChatGPT

By OpenAI

Pros

  • Efficient Information Retrieval:
    Quick access to a vast amount of information.
  • Text Generation:
    Can create human-like text for various applications.
  • Cost-Effectiveness:
    Reduces the need for human intervention in some tasks.
  • Continual Learning:
    Can improve over time with more data and feedback.
  • Rapidly Expanding:
    The featureset of ChatGPT is rapidly increasing based on interactions.

Cons

  • Overconfidence:
    Often acts as though it is entirely accurate while sharing completely broken data.
  • Data Bias:
    May inherit biases present in the training data.
  • Inaccuracies:
    Might generate incorrect or misleading information.
  • Lack of Understanding:
    Doesn't understand context like humans do.
  • Dependence on Quality Data:
    Performance heavily relies on the quality and breadth of the training data.

Bard

By Google

Pros

  • Real-time Information Access:
    Google Bard provides real-time information access by integrating with Google Search.
  • Better Availability and Reliability:
    Bard has better availability and reliability, especially during peak times.
  • User Interface:
    Bard has a sleek and simple user interface that feels more familiar than GPT
  • Pricing:
    Bard is entirely free to use with no limitations, whereas ChatGPT has limitations for free users.
  • Conversational Capabilities:
    Bard is considered better at conversations due to its training on a specific dataset for conversations.

Cons

  • Text Generation:
    ChatGPT is considered to be better at producing paragraphs, summaries, and other text-based processing.
  • Plugin Library:
    ChatGPT contains an expanding library of integrations that can provide more power than Bard for certain tasks.
  • Contextual Understanding:
    Both platforms employ context, but ChatGPT collects information from previous conversations.
  • Less Robust Developer Capabilities:
    ChatGPT is generally considered more mature for API-based queries and interactions than Bard.
a large group of stars in space
graphical user interface, application

Coming Soon: Grok

By Elon Musk / X

Grok is an AI modeled after the Hitchhiker’s Guide to the Galaxy, so intended to answer almost anything and, far harder, even suggest what questions to ask! 

Grok is designed to answer questions with a bit of wit and has a rebellious streak, so please don’t use it if you hate humor! A unique and fundamental advantage of Grok is that it has real-time knowledge of the world via the 𝕏 platform. It will also answer spicy questions that are rejected by most other AI systems.

Some highlights from just the past 48 hours (abbreviated)

On Grok:
It's interesting that it only takes 4 mo now to train an LLM to GPT 3.5/Llama 2 from scratch. Prior to Jan this year, nobody had practically replicated GPT-3 still. It doesn't seem like the lead of GPT-4 will last too much longer.

@Suhail

On ChatGPT:
If these leaks are real, OpenAI will let you create and share your own GPT starting tomorrow.

You can give your GPT:
• A name, welcome message
• Example prompts to start the conversation
• Additional files for the GPT to reference
• Actions like web browsing, DALL-E, code interpreter

@petergyang

On Grok:
The X.AI / Grōk AI on X platform:
• Response time is at screen refresh speed.
• Persona is "spicy" and humorous.
• Knowledge based is a variation of the 886.03 GB "The Pile" and the entire X platform of Exabytes for fine tuning.
• "Live" search engine focuses on X first for context...

@BrianRoemmele

a woman sitting in a chair

Not all text-based AI is "Conversational."

Crystal Knows


View Report
graphical user interface
a close up of a keyboard

Time to shift gears towards audio-focused AI

graphical user interface
a person writing on a piece of paper
a box of cigarettes and a lighter
graphical user interface, text, application, chat or text message
graphical user interface

Google Duplex: A.I. Assistant

Remember the time Google used natural language AI to call a hairdresser and request an appointment? Did you realize that demo happened FIVE YEARS ago?

a person writing on a piece of paper

Transcription AI Services for Note Taking

Tracking next steps, deliverables and talking points has become dramatically easier in the past year with new AI transcription tools, including ones that are baked into services such as Zoom and third party engines.

a box of cigarettes and a lighter

Audiobook generation in minutes

Audible is currently beta testing an audiobook generation service that leverages some of the most popular voices available, including Ray Porter for audio generation. This is set to dramatically lower the bar for independent authors to have audio versions of their books.

graphical user interface, text, application, chat or text message

Bonus: Spotify's Personalized DJ

Spotify's new AI DJ is designed to speak naturally to you, share songs and adjust a real-time playlist based on your feedback.

a man using a tool

Now let's dive into photography



What is it useful for?

Persona Generation

We work with one of the largest dry cleaning brands in the country, and they have a few brands each with distinct color schemes, but virtually identical personas. Two years ago, that would have meant doing photo sessions with multiple sets of people, selecting colors that complement each brand and tons of post-work ensuring that these all feel uniform.

a woman sitting at a table

Illustrated Images

While a silly example, the image here was two seconds based on the prompt of "Create a friendly cartoon bird that says 'Hey ITA friends!' in a speech bubble"

background pattern

Personal Avatars

Getting a viable photo for all members of your team can be tricky, but services exist to help create consistent images that can augment or even replace a traditional photography session.

a man in a suit

Icons, Logos and Patterns

One of the greatest strengths of AI engines comes in illustrations, icons, logos and pattern generation.

shape

AI Image Generation, Almost Useful

The promise of AI-based photo generation is a powerful one. Being able to replace days of photo shoots and meticulous preparation with a few minutes of prompting opens a world of possibilities. Unfortunately, issues from photo resolution to incorrect anatomy prevent widespread use today.

a person with the arms raised

Missing/Extra Body Parts

a room with a bed and furniture

Inaccurate Items

a person squatting in front of a refrigerator

Difficult to create consistency

a person working on a machine

What Are The Best Tools?

Stable Diffusion

The OG Image Creation Engine

Stable Diffusion has the advantage of being easy to run locally and to create tuned models, which makes it the basis for a vast majority of all "avatar" engines that are available by third parties.

graphical user interface, application, Teams

DALL·E 3

The first AI image generator that can write real text

"DALL·E 3 is built natively on ChatGPT, which lets you use ChatGPT as a brainstorming partner and refiner of your prompts. Just ask ChatGPT what you want to see in anything from a simple sentence to a detailed paragraph."

a cartoon of a man and a woman sitting at a table

Midjourney

The prettiest overall images available today

Midjourney has long been the best for engaging, more refined AI photography. Recently it was updated to allow for up to 4x upscaling of images, providing the first "out of the box" solution for web and other images.

a frog with large eyes

Adobe
Generative AI

Perhaps the most powerful and useful of all of the utilities today, Adobe allows you to replace entire aspects of photos inside photoshop via prompting.

Jeff Jahn wearing a backpack
a person with a cow head

Today though, AI Photography is about 80% of the way there.

Prompt: bill gates, in a clown costume, standing next to a cow, by a yacht, photo realistic

a man and a woman laughing

It does make for some great laughs!

Prompt: mark zuckerberg battling elon musk, photo realistic

What Else Is Important To Consider Using AI For?

AI-Monitored Cameras

a truck parked on the side of a road with trees on either side

AI Tailored Commercials

a person holding a camera

Real-Time Leads By Audio / Voice

a bug on a white post
a group of colorful rings

But where is Google in all of this?

(Obviously I covered Bard & more already)


In the second half of 2023, Google rolled out four significant algorithm updates aimed at enhancing the user search experience by emphasizing content quality and relevance. In the second half of 2023, Google rolled out four significant algorithm updates aimed at enhancing the user search experience by emphasizing content quality and relevance.

a group of colorful plastic toys

These updates have reaffirmed the search engine's commitment to E-E-A-T

Experience, Expertise, Authoritativeness, and Trustworthiness as key factors in ranking web content.

Thank You!

Connect with me, Jeff Jahn on LinkedIn

Visit octane.software/ai to view this presentation